29
Nov
Most retailers know that accessories present huge opportunities for add-on sales during the holiday season, especially when strong gift groupings are created. The closer we get to the big day, the more frantic shoppers tend to get, so positioning…read more
21
Nov
The holiday season provides an enormous opportunity for retailers to develop lasting relationships with their customers and encourage foot traffic. Done well, many retailers will make the majority of their annual sales in under six weeks! …read more
14
Nov
Merchandising Matters Presents: Holiday window contest 2012!
In an effort to bring the magic back to the brick and mortar retail experience, Merchandising Matters is proud to announce our first ever Holiday Window Contest! Whoohoo!
27
Oct
Once upon a time, store windows were magical and window shopping was an enjoyable experience, something the entire family could participate in. The store window once upon a time not only pulled us into the retail environment, but was a creative…read more
17
Oct
Merchandising Matters was in NYC at the end of September and had an opportunity to experience Broadway in SoHo…read more
26
Aug
I’ve been asked a few times about what a visual merchandising needs assessment is, and decided this is the perfect spot to answer the question!
A needs assessment is an overview of your store right now into which we incorporate any concerns,…read more
22
Aug
Merchandising Matters presents “Powerfully Position your Product,” a series of visual…read more
26
Jul
What a fabulous audience you have been! I hope that you have enjoyed and benefited…read more
21
Jul
When was the last time you tried something completely new? Something that was just challenging…read more
19
Jul
Visual marketing includes the personality of everyone in your booth or store with the cumulative effect…read more
29
Jun
When I was a little girl, my grandfather read to me from Winnie the Pooh. Story time was one…read more
23
Jun
Strategically utilizing color in your trade show booth visual merchandising is a powerful way to draw attention to your booth and your product. When the story being told is carefully considered, the wise use of color can even subdue visual noise…read more
17
Jun
Networking is ideally about building relationships and letting people know who you are so that when the opportunity for your service or product arises, your name is the first name that crosses their lips. A business card alone cannot do that;…read more
07
Jun
So you’ve taken the plunge and made the investment to exhibit, and you are even feeling pretty on top of things a few months out thanks to following along with Merchandising Matters and other trade show resources. Your map is made, you’ve…read more
Creative merchandising is more than a way to powerfully position your product and drive sales. It’s also a lot of fun!
